Projects & collaborations

Let's drink atay

We’re always open to explore a collaboration. Share your details with us, and we’ll get in touch with you soon.

Email: info@atayatelier.com


What We Do at Atay Atelier

At Atay Atelier, we celebrate and share stories of Moroccan art and culture. While our platform is still evolving, we’re already active in a range of creative and cultural projects: from storytelling and digital content to events and public talks.

Art curation & exhibition production

In collaboration with different partners we curate unique art projects telling new stories from an artistic perspective. Next to curating exhibitions, we also produce exhibitions at museum level quality by working together with craftspeople in the field of art.

Art consultancy

We advise collectors, institutions or brands on Moroccan art helping them discover unique artists and works that align with their vision.

Collaborations & creative concepts

We collaborate with artists, cultural institutions and brands to design creative concepts: from exhibitions to public programs. We help shape ideas that inspire, engage, and connect.

Community events

We organize community events and special public programming for partners and collaborations such as artist talks, Radio Atay (live podcasting and masterclasses.

Talks & workshops

We are available for talks, panels, and storytelling workshops. Whether it's about Moroccan art, cultural identity, or the power of narrative, we love to share our perspective and spark meaningful conversations.

Storytelling & content creation

We tell stories that matter, online and offline. Whether through social media, podcasts, articles or events, we bring Moroccan creativity to life with engaging narratives that resonate with diverse audiences.


Collab example: CROSS LENS X Hassan Hajjaj - Ministry of Foreign Affairs of the Netherlands

As part of the cultural collaboration between the Netherlands and Morocco Atay Atelier was selected by the Ministry of Foreign Affairs of the Netherlands to curate and organize an exhibition in Marrakech. For this project we collaborated with British Moroccan artist Hassan Hajjaj to bring an new generation of Dutch and Moroccan artists to Marrakech.

Cross Lens in Jajjah Marrakech

Project: Art curation for Broadwick Soho hotel

As part of the collaboration between Broadwick Soho and El Fenn, Atay Atelier was invited together with Hassan Hajjaj to curate and produce an art show, showcasing visual artists from Marrakech.

Collab example: Centraal Museum MOḌA x Atay Atelier

As part of the broader programming surrounding MOḌA. Moroccan Fashion Statements at the Centraal Museum Utrecht, Atay Atelier contributed with a unique live audio project. The exhibition celebrated the creativity of Moroccan makers and the dynamic exchange between Morocco and the diaspora in the Netherlands.

Over three festival days, we hosted live audio recordings featuring a range of guests, from artists and curators to cultural thinkers, who shared their insights on themes central to MOḌA, such as fashion, identity, and heritage. These recordings were accompanied by live music performances curated by Atay Atelier, adding a rich auditory layer to the event. The sessions were later turned into a podcast, extending the conversations to a wider audience.

Our contribution was a reflection of MOḌA: bridging cultures and amplifying voices that redefine the boundaries of art and fashion.